5 Distinct Target Audiences Your Concierge Practice’s Marketing Should Reach
We discuss the five major healthcare target audiences for concierge practice's marketing, why they're important, and how to effectively reach them.
The Dangers of Undercharging (or Overcharging) for Concierge Membership
In most concierge practices, determining the right fee structure to charge your members is often a sensitive, stress-inducing exercise. Many of us […]
Marketing Cornerstone: The Physician-Patient Relationship
You can be direct and authentic in your marketing without cheapening the physician-patient relationship while still communicating its unique value.
Concierge Doctors Share Their Biggest Business Mistakes
Concierge doctors share some common mistakes they've made while running successful practices and the lessons they've learned from them.
Travel Assurance: Why You Need a Network of Trusted Physicians for Your Traveling Patients
Travel assurance networks benefit both traveling patients and practitioners. PPA connects physicians with a coast-to-coast trusted networking alliance.
Writing Effective Job Descriptions Using Job Scorecards
A job scorecard approach to hiring gives you the ability to confidently qualify candidates for your practice.
The Danger of Dismissing SEO For Doctors
As a private physician — and a business professional — you’re probably familiar with the concept of search engine optimization (SEO) and […]
The Cure for Concierge Physician Burnout
Physician burnout is not a new phenomenon. Burnout is prevalent enough that a great deal of advice, education and even research exists […]
Key Person Insurance — What Every Private Physician Should Know
You may not have heard much about key person insurance in the past. Unlike the umbrella insurance policies most physicians carry, it’s […]
4 Ways to Deliver a World-Class Experience to Your Members
Why do travelers choose to stay at Ritz-Carlton hotels instead of Motel 6 when they vacation? Either way, they get a room […]
3 Strategies To Successfully Scale Your Private Medical Practice
There’s a good chance your definition of “success” has drastically evolved since you first started your journey in medicine. Milestones like graduating […]
5 Essential Medicare Lessons for Concierge Medicine
If there’s one universal truth about healthcare, perhaps it’s this: medical insurance is complicated. The compliance and regulations requirements involved with Medicare […]