Medical Practice Branding: A Practical Checklist for Concierge Practices
Brand is what patients experience once they are in the door. A four-part framework and an audit checklist for concierge practices building a brand that drives renewals.
Knowledge Center
Editorial for the entrepreneurial physician
Strategy, operations, and patient experience from PPA members and the editorial team.
Concierge Medicine vs. Direct Primary Care: A Practical Comparison
Concierge and DPC differ on insurance billing, fees, panel size, and daily operations. A side-by-side comparison of the two membership models and the physician each one fits.
Multi-Cancer Early Detection: What the Latest Data Shows
Updated Galleri and Signatera data from a PPA Afternoon Report session, including trial results, member cases, and what physicians need to run these tests in practice.
How to Scale Patient Communication Without Losing Your Personal Touch
A recent PPA Operations Leaders Call tackled the three systems that determine whether a growing concierge practice stays personal or starts feeling like a call center: year-long communication calendars, new patient onboarding, and annual renewals.
How to Scale a Concierge Practice Without Losing Your Culture
Scaling a concierge practice without losing its culture depends on a clear long-term vision and a brand bigger than the founder. Priority Physicians COO Joe Rizzuto on how to grow on your own terms.
How Should We Interpret the NHS-Galleri Study Results?
Learn how physicians use a clinical decision framework to evaluate the mixed NHS-Galleri multi-cancer screening study results despite incomplete evidence.
The Bone-Muscle Unit: An Integrative Treatment Guide
A group of older adults perform resistance band exercises outdoors to illustrate training for the bone-muscle unit.
Build the Team to Scale: A Hiring Playbook for Private Practices
Learn four hiring principles from a concierge practice COO that help entrepreneurial physicians scale a practice without costly mistakes or rushed hires.
No Marketing Team? 3 Medical Practice Marketing Fixes to Start With
Most concierge and DPC practices are told to market like a business with no one who owns marketing. Three low-lift medical practice marketing fixes, from your Google Business Profile to patient attribution, are the place to start.
How Concierge and DPC Practices Can Turn a Waitlist Into a Warm Pipeline
A waitlist is one of the best problems a concierge or DPC practice can have — and one of the easiest to waste. Here’s how a deliberate content marketing strategy turns a passive queue into a warm pipeline of prospects ready to onboard.
One Trip, One Kit, One Plan: How to Protect Your Health Abroad
Discover a practical three-part framework for travel medical planning that helps physicians protect themselves and their patients on every trip abroad.
When to Hire a Patient Experience Manager for Your Practice
Learn how a patient experience manager saves your team time and boosts patient retention in growing membership medicine practices.
Why Private Practice Profitability Matters for Medicine’s Future
Learn how private practice profitability helps physicians prevent burnout and deliver the kind of personalized care that keeps patients coming back.
What Is Functional Medicine?
Discover why physicians are turning to functional and integrative medicine to tackle chronic disease with evidence-informed and lifestyle-first care.
Keeping the Pulse: A Practical Guide to Patient Satisfaction
Learn how concierge practices use patient feedback and NPS surveys to build loyalty competitors can’t replicate in this guide to patient satisfaction.
How to Grow a Medical Practice: 3 Strategies to Scale Successfully
Explore proven strategies for scaling your medical practice beyond a full patient panel and maxed-out schedule without sacrificing control or capital.
The Entrepreneurial Operating System: Building the Structure Your Practice Needs
Your best performer might be poisoning your culture. See how the Entrepreneurial Operating System identifies who truly belongs in your physician practice.
The Longevity Movement Skipped a Step. Here’s What It Missed.
Healthspan medicine isn’t about cold plunges and supplements. Learn why emotional readiness and metabolic health are the true foundations of longevity.
Creating a Five-Star Patient Experience in Your Concierge Practice
Transform your private practice with hospitality-inspired patient experiences that build loyalty, drive referrals, and justify premium fees.
Concierge Practice Marketing: 5 Audiences You’re Already Reaching
Your concierge practice marketing reaches 5 crucial audiences you might be overlooking. Discover who they are and how to convert each group effectively.
How Does Concierge Medicine Work With Medicare? 5 Lessons for Participating Practices
Concierge medicine Medicare guide: Learn five lessons from physicians on membership fees, opting out, compliance, and structuring your practice correctly.
Stop Ignoring SEO: The Guide to Practice Growth for Concierge Doctors
SEO for doctors helps independent physicians compete with corporate healthcare, attract ideal patients, and build sustainable practice growth.
Private Physicians Alliance’s New True North: Embracing Entrepreneurial Leadership in Concierge Medicine
Private Physicians Alliance evolved its mission from independent to entrepreneurial practices, focusing on physician-led operational control over ownership percentage.
Culture Drives Brand: How to Build a Five-Star Patient Experience
Culture drives brand in concierge medicine. Learn how exceptional patient experience depends on strong internal culture over clinical protocols alone.
What to Consider When Setting a Concierge Doctor Salary
There are numerous things to consider when setting a concierge physician’s salary, and while there’s no step by step guide, here are a few tips to help.
The Psychology of Pricing: What Two Physicians Learned From 22 Years of Mistakes
Two successful concierge physicians share costly pricing mistakes and proven strategies for overcoming physician pricing fears while optimizing practice revenue.
How Advanced Cardiac CT Imaging Is Changing Cardiovascular Risk Assessment in Concierge Medicine
Advanced cardiac CT imaging reveals hidden cardiovascular risks that calcium scores miss. Learn how AI-enhanced plaque analysis transforms patient care in concierge medicine.
The PPA Origin Story
Transform healthcare through membership medicine with PPA’s physician-led network. Join entrepreneurial physicians building thriving practices beyond insurance.
4 Words We Should Abolish From Our Healthcare Lexicon
The language used in healthcare shapes medical perception. Here’s our take on four “medical” terms that should be replaced with more fitting alternatives.
Where to Find the Best Front Office Staff for Your Practice
The skills that make great front office staff differ from those that make great doctors or nurses. We discuss what to look for and where you can find them.
7 Simple Steps to Train Your Staff on Patient Experience
How can you use patient experience training to help your medical staff deliver top-tier service? Here are seven simple steps to take today!
How to Surprise and Delight Your Members on the Day of an Appointment
In this post, we outline seven key practices your team can implement now to surprise and delight your members on the day of their appointment.
7 Pre-Appointment Actions to Support a Phenomenal Patient Experience
In order to provide your patients with a world-class experience, it’s important to take these seven preparatory steps before they arrive.
What Is the “Perfect” Patient Experience?
What does the perfect patient experience look like? Learn about the key components that set membership-based medicine apart from traditional care.
How to Attract More Millennial Physicians, Staff, and Patients
As the largest living generation, Millennials are a vital part of the future of concierge medicine. Here’s how to attract and engage them in your practice.
How to Recession-Proof Your Concierge Medical Practice
No one can predict when or how severe the next recession will be, but there are steps you can take now to help your business weather any storm.
The Value of Handwritten Communication
“I would have written a shorter note if I had more time.” This popular quotation of contested origin brings to mind a fascinating paradox that unfolds everyday in primary care. The less time you have, the longer the letter; or, in virtually all cases for traditional primary care,
How to Communicate Increased Membership Fees
If you’re wondering how to set private practice fees, that’s just half the battle. Next comes communicating the price increases without scaring people away.
Having a Tough Time Finding Medical Office Staff? Ask Your Patients
Medical office staffing is always challenging, and it can be even more difficult for concierge practices. Learn how to empower your patients to help.
Things to Consider in Concierge Membership Structures and Practice Modeling
In this post, we discuss the potential benefits and downsides of a tiered pricing model.
What Additional Services Should Your Concierge Practice Offer?
Non-core offerings may be right for some but not others. We look at potential benefits of expanded offerings that you can evaluate in your unique situation.
How to Nail Succession Planning in Healthcare for a Profitable Exit
Succession plans are important for any business, but succession planning in healthcare is especially important, and it takes longer than you think.
Work-Life Balance for Private Physicians
Concierge physicians have a lot to juggle. Here we share why balance is important and practical tips to protect doctors’ work-life balance.
Why Medical Practice Performance Metrics Matter
Medical practice performance metrics provide you with benchmarks that might lead you to examine your operation. Read here:
Why You Should Be Hiring From Outside Healthcare
Many things about traditional healthcare are broken. And for those of us trained in the industry, so often we’ve been indoctrinated with a discouraging thought: That’s just the way things are. But as concierge and DPC practices, you’ve started to break the mold. You looked at the
Why a Waitlist Management Strategy Is Important To Keep Future Patients Engaged
If being present in your practice and at home is a priority for you, balance is a delicate dance you perform daily. Read here:
4 Common Ways Elite Physicians Undervalue Themselves
Physicians often fall into four mindset traps that lead to undervaluing themselves and their services. Learn what those traps are and how to change them.
The Dangers of Undercharging (or Overcharging) for Concierge Membership
In most concierge practices, determining the right fee structure to charge your members is often a sensitive, stress-inducing exercise. Many of us think of it like the opening game of The Price is Right. To advance, you must get as close as possible to the correct price, but if y
Marketing Cornerstone: The Physician-Patient Relationship
You can be direct and authentic in your marketing without cheapening the physician-patient relationship while still communicating its unique value.
Concierge Doctors Share Their Biggest Business Mistakes
Concierge doctors share some common mistakes they’ve made while running successful practices and the lessons they’ve learned from them.
Travel Assurance: Why You Need a Network of Trusted Physicians for Your Traveling Patients
Travel assurance networks benefit both traveling patients and practitioners. PPA connects physicians with a coast-to-coast trusted networking alliance.
Writing Effective Job Descriptions Using Job Scorecards
A job scorecard approach to hiring gives you the ability to confidently qualify candidates for your practice.
The Danger of Dismissing SEO For Doctors
As a private physician — and a business professional — you’re probably familiar with the concept of search engine optimization (SEO) and its potential benefits. But whether you’re an SEO expert or novice, there are some big changes happening in our niche of the medical industry t
The Cure for Concierge Physician Burnout
Physician burnout is not a new phenomenon. Burnout is prevalent enough that a great deal of advice, education and even research exists to help physicians and organizations address it. The American Medical Association defines physician burnout as “a long-term stress reaction chara
What Happens if a Partner Can’t Practice? Key Person Insurance for Private Practices
Learn how key person disability insurance protects multi-physician medical practices from lost revenue and recruitment costs when a partner stops working.
4 Ways to Deliver a World-Class Experience to Your Members
Why do travelers choose to stay at Ritz-Carlton hotels instead of Motel 6 when they vacation? Either way, they get a room for the night and access to the sights. So why would they shell out for such an expensive stay? The answer is in the experience. At Ritz-Carlton hotels, trave
3 Strategies To Successfully Scale Your Private Medical Practice
There’s a good chance your definition of “success” has drastically evolved since you first started your journey in medicine. Milestones like graduating medical school, completing your residency, and becoming board-certified probably felt like the most monumental and challenging e
5 Essential Medicare Lessons for Concierge Medicine
If there’s one universal truth about healthcare, perhaps it’s this: medical insurance is complicated. The compliance and regulations requirements involved with Medicare can be especially headache-inducing. Concierge physicians who accept Medicare while also charging a membership
The Best Time To Hire a New Physician for Your Practice
Strategic decisions and timing are two sides of the same coin. Typically, the bigger the decision, the more important it is to get the timing right. Sometimes, though, we mistake “right” timing for “perfect” timing. It’s a classic case of letting perfect become the enemy of good,
3 Challenges To Finding the Right Private Physician Peer Group
There’s an interesting dynamic at work in every award show. The room is filled with successful individuals being praised for their exceptional solo performances or achievements. A winner is announced and the audience applauds them as they approach the stage to receive their award
One Physician’s Non-Linear Path to a Wildly Successful Membership-Based Medicine Practice
Every good story has a backstory, and few physician entrepreneurs are as talented and energetic storytellers as the guest of a recent episode of the PPA podcast, Dr. Jordan Shlain. Dr. Shlain is the founder of Private Medical, a highly successful, membership-based medical practic
An Insider’s Perspective on Running a Membership Medical Practice
When it comes to starting a new business, there’s no teacher better than experience. But in the highly complex field of medicine, there’s not much room for error. So how does a physician get started with a membership medical practice? Dr. Vivek Sinha offers his expert perspective
Running a Successful Primary Care Practice with Less Than 400 Patients Per Physician
Perhaps the biggest advantage of membership-based medical practice is the smaller ratio of patients to doctors. Both sides of this relationship would agree that the benefits of more time per visit and less red tape in terms of procedural paperwork translate to a better patient ex
True or False? Concierge Doctors are Only in it for the Money
As interest grows in concierge, membership-based models of clinical care from practicing physicians and patients alike, the trend has begged the question: Do doctors only become concierge physicians for the money? In the second episode of the PPA podcast, Dr. Scott Pope sits down
Common Misconceptions About Membership-Based Medicine: A Physician’s Perspective
As membership-based, concierge models of primary care grow around the country, a growing number of physicians are considering making the switch. As with any venture into the unknown, these doctors often face a number of questions about the nature of practicing medicine in a non-t
Top Considerations When Converting to a Membership-Based Healthcare Model
While many physicians have made the switch to a concierge, membership-based healthcare model, many more are on the fence or considering it. In a recent episode of the PPA podcast, Dr. Scott Pope sits down with Dr. Carlos Jorge to discuss some of his key considerations as a physic
Appreciating the Differences & Similarities in Concierge Medicine Versus Direct Primary Care
A recurrent point of discussion with our recent guests on the PPA podcast is the nomenclature of concierge medicine vs direct primary care. Like many other parts of the healthcare industry, the jargon is open to interpretation based on where one may be standing, but to dissect th
Building and Sustaining a Valuable Brand for Your Medical Practice
In the growing field of membership-based medicine, building relationships with your members is not just a prerequisite to success – It is success. As such, one of the most important components of establishing a successful practice is building and sustaining a valuable brand. In a